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Three Big Tips on Marketing for Mortgage Brokers
Mortgage marketing as a first job is easier than you think especially when you consider the tips below.
Make Liberal Use of Headlines
Don’t make a presentation, brochure, or even a simple calling card without making use of headlines. Unless your name is Donald Trump, having your full name spelled out in calligraphy won’t warrant a second glance. An effective headline, however, can do that and more.
When creating a headline, there are two types of ideal reaction to aim for: shock and emotional connection. People make second glances and pay more attention to anything or, in this case, any statement that proposes something they can’t believe.
Example:
“Free yourself from financial worries with my type of mortgage.”
“Do you want to know how I can give you $5,000?”
As for an emotional connection, try thinking of a statement that mirrors a person’s dreams and goals.
“Learn how to have more time with your loved ones!”
“Mortgages are your passport to genuine happiness!”
Either way, headlines must be brief but concise. It hooks the readers by letting them have a taste of what you have in store and more importantly, what reading the rest can do for them. Headlines make use of powerful words that can immediately create vivid images for the readers. And lastly, headlines are best when personalized. You want readers to feel that you are speaking directly to them and only to them.
Let Them Know How Much You Care
Another important rule to remember in marketing for mortgage brokers is that you’re not just supposed to sell the idea of mortgages but you should work on selling your services as well. Don’t be satisfied when you’ve convinced your client about the merits of taking out a mortgage.
You could be setting yourself up for a trap and where you doing all the hard work and then letting a rival sweep in and take your customer away.
Let them know that you’re willing to go the extra mile. Tell prospective clients about how you’ve served your previous clients.
Give them a reason why they should stay loyal to you and avail of your services than anyone else’s. Sell your services effectively and later on, they’ll be the ones doing it for you through word of mouth marketing.
Be Courteous
Chivalry and courtesy may be archaic values to many but not to you and that’s exactly how it should be. Mortgage brokers have long suffered from unfair portrayals and it’s time to let the public know that not all mortgage providers are greedy and rude.
Send thank-you cards whenever you can. It’s a good thing for people to remember you by and when the time comes that they need the services of a mortgage broker, your name is sure to be in the uppermost of their minds.
Distinguish yourself from other mortgage brokers by being courteous. Continue building and strengthening good relations with anyone you encounter. You never know who your next client might be. And of course, never cross the line separating assertiveness from aggressiveness. Know when customers say “no” and mean it. Respect a customer’s right to refuse.
Now that you know all the essential marketing tips for mortgage brokers, you’re more than ready to break out of your shell and get in touch with prospective clients. Good luck!
About the Author:
Scott Tucker tells you more on his free audio CD, free e-book, free faxed report, & free telephone seminar, all available for the asking, at www.MortgageMarketingGenius.com
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Pacific Inland Financial, Inc.
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Trust One Mortgage Corporation
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Adirondack Home Mortgage, Inc.
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Dominion Corporation
You have reached the premier nationwide mortgage lending source for healthcare and commercial real estate mortgage financing. We also specialize in hard money loans, bridge loans, construction & development loan programs, as well as investment banking real estate loan programs.
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